The Scooter Braun/Taylor Swift scandal, deconstructed  

Taylor Swift makes record company sales trend on social media, which is unusual

Swift wrote an inflammatory Tumblr post on Sunday, June 30, accusing two major music execs of abusing her.  

Now Swift's followers and those executives' loyalists are fighting online, involving some of the biggest names in music.  

Scooter Braun's Ithaca Holdings bought Big Machine Label Group on Sunday.   

Braun has worked with Kanye West, Justin Bieber, Ariana Grande, and others.  

Swift was furious because Big Machine owns her prior six albums' master recordings.  

“This is my worst case scenario,” Swift posted on Tumblr later that day.   

Braun, a “incessant, manipulative bully,” owned all her masters, she said.  

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